¶ Marketing, reports and analytics in Hummerce
Hummerce connects the store to marketing and analytics tools: Google Analytics 4 and Tag Manager, Meta Pixel and Conversions API, newsletter, Edrone, product feeds, an affiliate program, and reports and statistics in the panel. The pages in this area describe each integration and feature.
Last updated: 2026-09-29.
- Google Analytics 4 - Hummerce sends e-commerce events to Google Analytics 4 through Google Tag Manager - from a product view to purchase, cancellation and return.
- Reports and statistics in the panel - Hummerce shows rankings, time-based statistics and basic data about customers, items, orders and content in the panel, without external integrations.
- Google Tag Manager
- Cookie consent and Consent Mode
- Facebook Pixel and Conversions API - Hummerce tracks purchase events for Meta ads (Facebook, Instagram) from the browser (Pixel) and from the server (Conversions API), with consent mode support.
- Campaign and traffic source tagging
- A/B tests - Hummerce has a built-in A/B testing module - it compares page or button variants and sends the results to Google Analytics 4, without additional paid tools.
- Product feeds and price comparison sites
- Product recommendations
- Edrone - The Hummerce integration with Edrone sends page views, cart and order data to the marketing automation system and syncs newsletter consent.
- Newsletter - sign-ups and consent - Newsletter in Hummerce - sign-up and unsubscribe with double email confirmation, and consent management directly in the customer's profile since version 2.34.
- Affiliate program - The Hummerce affiliate program credits partners with commission for visits and orders from their links, and handles payouts and reports in the store panel.
- GetResponse
- SMSAPI
- Store reviews
- Reports - BigQuery and Looker Studio
Want to see how Hummerce could work in your store? Contact the Hummerce team (in Polish).