¶ B2C sales in Hummerce - the retail customer journey

B2C sales in Hummerce cover the whole retail customer journey - from finding a product, through cart, payment and delivery, to account, returns and the marketing actions that bring the customer back to the store. Every stage relies on a separate platform module, which the store turns on and configures as needed - working the same way in the B2C view as it does alongside company sales in the same store (see B2B and B2C Sales in One Store).

Last updated: 2026-09-29.

¶ Finding a product

Search and filters - fast way to find an item - the customer finds an item by name, code or properties, or with narrowed-down filters, with suggestions appearing as they type.

¶ Item page and configurators

Product configurators - overview - sets, personalization and made-to-order products that the customer builds themselves on the item page.
Configurator on the Product Page - Form, Visual and AI - ready-made configurators in the store template, and the technologies used to embed them.

¶ Cart

Carts - Cart Memory and Multiple Carts per Order - remembering and restoring the customer's cart on another device, and a shareable cart link.

¶ Promotions and coupons

Product Promotions - Time-Limited Discounts in Hummerce - time-limited discounts on selected products, categories or customer groups.
Cart Promotions - Discounts Based on the Cart - discounts calculated from the value or contents of the whole cart, e.g. free delivery above a threshold.
Coupons - Discount Codes for Store Customers - discount codes for mailings, the newsletter and seasonal campaigns.

¶ Payments

PayU - Online Payments and PayPo (REST API 2.1) - online payments and the deferred payment option, PayPo.
Przelewy24 and BLIK - Payments Without Redirects - fast bank transfers with an automatic bank list, and BLIK codes without leaving the store.
PayPal - Online Payment with Automatic Order Confirmation - payment with a PayPal account, with automatic order confirmation.
InPost Pay - Fast Checkout Through the InPost App - buying through the InPost app without filling in an order form.

¶ Delivery

Delivery Methods - Pricing, Couriers and Tracking - prices, free-delivery thresholds, courier integrations and shipment tracking, all configured in the panel.

Customer Registration - How Customers Create an Account - several ways to create an account: a full form, an account created with an order, or a guest checkout.
Google Login - Sign Up and Sign In with Google - login and registration with a Google account, without setting up another password.

¶ Returns

Returns - Withdrawal from the Contract in an Online Store - the customer reports a return from their account or from a link in an email, and staff handle the request in the panel.

¶ Marketing and sales analysis

Google Analytics 4 - Full Sales Funnel, No Code - the full sales funnel, from viewing a product to purchase and return, passed through Google Tag Manager.
Edrone - Marketing Automation Integration - data on page views, carts and orders for marketing automation scenarios.
A/B Tests - Store Experiments with Google Analytics 4 - comparing page or button variants, with results in Google Analytics 4.

¶ Accessibility

Digital Accessibility (WCAG, EAA) in the Hummerce Store - what the store template provides for keyboard and screen-reader users, and what the store still needs to handle itself.

¶ Frequently asked questions

Does Hummerce support the full retail customer purchase journey without extra tools?
Yes - search, cart, promotions, payments, delivery, customer accounts and returns are all modules of one platform, configured in the panel.

Can a customer pay by BLIK code without leaving the store page?
Yes, through the Przelewy24 integration - BLIK works directly on the store page, with no redirect.

Can the store offer free delivery above a certain cart value?
Yes - that's a typical cart promotion, set up in the panel with no developer work.

Can a customer log in without creating a store password?
Yes, through Google login - with no registration form to fill in and no extra password.

Can a customer report a return without calling support?
Yes - a return (withdrawal from the contract) is reported by the customer themselves, from their account or a link in an email, and staff handle every request in the panel.

How long does it take to launch the full B2C sales journey?
Depends on the modules chosen - each has its own scope and minimum implementation time, described on its own page.

Want to see how B2C sales could work in your store? Book a free demo (in Polish).